While Jon, Santi, and Jai were meeting with the Stanford Remedy team, Hussain and Andrew began the Pink Bagel exercise. We decided that we were going to use Facebook ads to get statistics regarding our product and vision to help refine it. Confident in our demographic, we decided to use Facebook Ads as a form of A/B testing, evaluating each of our three value propositions based on advertising performance.
Running this as an experiment, we decided to run three simultaneous ad campaigns, one for each value prop, keeping all things constant besides the value prop itself. The constant factors included demographics, the link posted, the lifetime of the ad. These are listed below
- Demographics (according to Facebook this demo targeted ~490k individuals who use Facebook daily)
- Location: United States
- Age: 22-60
- Language: English
- Interests: System administrator, Information technology, Software engineering, or Technical support
- Behavior: Professional or Technical
- Posted by DVation linking to our website
- Duration: 9 Days (02/23/2015 - 03/05/2015)
For images, we took a picture of Jon, added a speech bubble, and filled in different text for each value proposition.
We look forward to the results of these experiments.