At the end of our nine day Pink Bagel exercise we found we had meaningful data from our two ad services indicating the perceived value of our three value propositions to our target demographic. That data is summarized below:
Facebook Ad Services
| Value Proposition | Impressions | Clicks | Click-Through Rate |
| Assisted Resolution | 26546 | 60 | .22% |
| Integrated Search | 23612 | 44 | .18% |
| Automatic Documentation | 23502 | 40 | .17% |
Google AdWords
| Value Proposition | Impressions | Clicks | Click-Through Rate |
| Assisted Resolution | 10790 | 19 | .18% |
| Integrated Search | 8290 | 11 | .13% |
| Automatic Documentation | 3168 | 6 | .19% |
With this real-world data from our customers, we were able to determine that Assisted Resolution was consistently the most desired and clicked on feature. This did not surprise us, as we felt it was the biggest disruptor within the IT Service Management space. We were glad to see that this was validated with real data.
We were also lucky enough to see the work of our colleagues as well as present our conclusions in an LGM.